Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color that is said to comfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”

GDUSA’s American Package Design Awards™ celebrates the power of packaging to advance the brand, tell the story, make the sale. Neenah is sponsor and this year we introduce a Neenah Gold Award for excellence in the use of paper for packaging.

Bon Appétit magazine has been redesigned. Behind the identity is design studio MCKL and Creative Director Arsh Raziuddin, who came together to bring elegance to the brand and provide a platform for expanded culture-focused content.

Veterans Cut, a limited release bourbon with a package design by Jess Glebe Design, achieves a commanding presence in an ultra-premium liquor space, showcasing a strong yet refined nod to veterans.

The prolific and often bombastic George Lois has died at 91. A decade ago, GDUSA celebrated its 50th anniversary with a national survey in which readers declared Lois “the most influential Art Director of the past 50 years.”

Turner Duckworth partners with Newman's Own, the food and beverage company that gives away 100% of its profits, to refresh and create a new visual identity that is intended to reintroduce brand and mission to a new generation.

Your search for timesheet and project management software specifically for creative professionals ends here. FunctionFox’s software will give you more time to be creative and stay creative. Get a free demo at https://www.functionfox.com/gdusa

Clos du Val engaged CF Napa to create a new celebratory offering – their 50th Anniversary Blanc de Noirs. The label design sets the brand name in a sans serif font, boldly front and center, to present a contemporary, fashion-forward feel.

In partnership with learning provider, MindEdge, this new AIGA certification will help designers grow their careers, build leadership skills, and advance the profession. AIGA Chair Manuhuia Barcham of Archetekt says it represents a commitment to lifelong learning.

Meg Beckum, executive creative director at design consultancy Elmwood, on why healthcare organizations need to move on from a cold and clinical approach to brand design.

RISD has introduced a brand identity created by Gretel which incorporates a family of typefaces custom-designed by alumnus Ryan Bugden and a redrawing of the institution’s seven decade old seal, which also continues as the school’s logo.

Pentagram revitalized Shakespeare Theatre Company's identity, expressing its contemporary spin on Shakespeare's classic plays.

Athletics launches a refreshed brand system for Trace, a sports platform that automatically films, edits and delivers video highlights of game day footage. The identity emphasizes not technology or competition, but personal growth.

Award winning designer Krystal Pratt argues that the use of digitally interactive sales material creates not only a pandemic proof sales process but a more immersive experience for the future of design.

The Bronx Museum has launched a new brand identity, with the aim of strengthening its presence in the community and highlighting its programming to the wider city of New York.

The Aveda x 3.1 Phillip Lim collection celebrates the botanical world of beauty and the spirit of giving. Sustainable packaging elements include organic cotton, recycled bottles and jars, and 100% PCW Neenah CONSERVATION® papers.

Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.

Circular elements and bright, powerful colors weave their way into Jessy Jansen’s album design for Voice of Maasai, an East African music collective, as they are central to Maasai culture.

Award-winning graphic designer Erik Borreson gave each Sunset Farms beverage label its own distinct look and feel, while ensuring its fit within the beverage family.

Full Sail University Graphic Design students recently worked along side the school’s creative department to the design of a custom Land Rover to appear in the Rebelle Rally, a women’s off-road navigation rally.

Gordon Kaye and Sasha Kaye-Walsh are editors at Graphic Design USA/GDUSA. These comments below first ran in the October 2022 print and digital editions of GDUSA magazine. They deal with GDUSA's 2022 Health+Wellness Design Awards, the annual Responsible Designers feature, and more news and ideas.

For fifty years, Cougar Paper has defined the path for print as an art form and invited those who hold it in their hands to be captivated by its beauty. Domtar, sponsor of GDUSA's 2022 Responsible Designers report, is celebrating this impressive history.

The annual GDUSA Health+Wellness Design Awards™ competition honors graphic excellence in this fast-growing, hugely important and high-profile segment of the economy.

GDUSA highlights creative and thought leaders who use design principles, talents and skills to make the world a better place as they see it.

Frank William Miller, Jr. has more than 15 years of design and art direction experience in both corporate and entertainment sectors.

Jenny Rudziensky is an artist and designer from Detroit, Michigan.

Kurt Niedermeier is an award-winning graphic designer who partners with clients around the world to help them deliver on mission, achieve greater impact, and simply put, make things better.

Greg Gibson and Nate Spees are brand strategists at San Diego-based design agency Grizzly, a people-first independent creative agency dedicated to partnering with adventurous brands.

Elmarie Jara (she/her/hers) is an award-winning Filipina American graphic designer specializing in brand development, editorial design, and visual marketing communications.

Rapunzel Creative is a full-service marketing agency with branding and strategy at its core.

Stitzlein Studio is a Bay Area brand and typeface design practice, led by husband and wife team Leslie and Joe Stitzlein.

Ben is an award-winning creative director whose sleeves are rarely seen rolled down.

Talia Cotton is a designer, coder, and educator specializing in the intersection of branding and technology.

Caspar Lam and YuJune Park are the founders of Synoptic Office, a New York City and Hong Kong-based design consultancy.

Andy Dutlinger started his career as a graphic designer, then became an art director, then became a creative director.

John Avila launched Avila Creative in 2011 after 18 years as a senior executive in the Creative group at Edelman

Audrey Musal is a graphic designer based in the Indianapolis area, working at Connection Pointe Christian Church.

Matt Shapiro is Partner, VP/Creative Director at The Republik.

With Projects, Inc. is a multidisciplinary creative agency founded by Jiminie Ha in 2008.

Ali Borowsky is the Founder and CEO of Find Your Anchor, a grassroots movement aimed at suicide prevention and awareness.

Steven D. Fleshman is Founder/Creative Partner of DR2, a direct marketing graphic design consultancy.

Kellye works for The University of Texas MD Anderson Cancer Center, one of the world's most respected centers dedicated to cancer patient care, research, education and prevention.

Christine balances the practical with the conceptual; experimentation with experience; research with results.

Saif is the principal creative director and branding specialist at Saif Salah Designz.

Renée is Associate Professor of Visual Communication Design at Thomas Jefferson University in Philadelphia.

Selena has a passion for making space for BIPOC-owned small businesses, nonprofits, creatives, boutiques, celebrities, and organizations that promote culture and empowerment.

To mark International Artists Day, Lawn Love compared the 200 biggest US cities to rank 2022's Most Artsy Cities in America.

Fairfield CT-based award-winning creative agency Haddad & Partners planned its Halloween party around a local blood drive.

The Aveda x 3.1 Phillip Lim collection celebrates the botanical world of beauty and the spirit of giving. Sustainable packaging elements include organic cotton, recycled bottles and jars, and 100% PCW Neenah CONSERVATION® papers.

AIGA has announced the winners of the 2022/2023 AIGA Worldstudio Scholarships. Awarded annually, the scholarships encourage social and environmental responsibility and cultural awareness in the next generation of artists and designers.