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Samsung's Neo QLED TV Samsung Electronics Co. further expanded its market share in the global TV market in the first quarter of this year, while LG Electronics Inc. delivered its largest-ever first-quarter shipments of OLED TVs.Samsung commands 32.9% of the global TV market by sales value in the January-March quarter, up from 29.5% for all of 2021, according to market research firm Omdia on Tuesday. It cemented the No. 1 position in the market after retaining its top spot over the past 16 years since 2006. In terms of sales volume, Samsung accounts for 22.5% of global TV sales, enjoying the highest market share in the first quarter.“Our high-end and super-sized models such as Neo QLED 8K led the TV sales,” a Samsung Electronics official said.Samsung sold 2.5 million QLED TVs worldwide, or 76% of global QLED TV sales in the first quarter, which were up 23% on-year to 3.3 million units.Coming in second, LG accounted for 17.7% of the world’s TV sales in value in the first quarter, down from 18.5% for the entire year of 2021. By sales value, it also ranked second with a market share of 12.6%.But it recorded the largest first-quarter shipments of its premium model OLED TVs at 924,600 units, up 17% on-year. It controlled 62.2% of the world’s OLED TV market by shipment.In aggregate, both Samsung and LG commanded 50.6% of the world’s TV market in the January-March quarter, up from last year’s 48%.China’s TCL and Hisense came in third and fourth in terms of sales value with a share of 8.0% and 7.6%, respectively.By Ji-Eun Jeongjeong@hankyung.comYeonhee Kim edited this article
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