* The figure for 2022 is a sales target
Source: Nongshim
Graphics by Jerry Lee
var ctx = document.getElementById("j-myChart2").getContext('2d'); var myChart = new Chart(ctx, { type: 'bar', data: { labels: ['2019', '2020', '2021', '2022'], datasets: [{ label: 'sales in North America', backgroundColor: "#0e4681", data: [254, 335, 395, 465], }], }, options: { segmentShowStroke: false, responsive: true, scales: { xAxes: [{ stacked: true, gridLines: { display: false, } }], yAxes: [{ stacked: true, ticks: { beginAtZero: true, steps: 10, stepValue: 5, //min: -6, //max: 5 }, }] }, maintainAspectRatio: true, legend: { display: false, position: 'bottom', //padding: 10 }, /*tooltips: { filter: function (tooltipItem, data) { var label = data.labels[tooltipItem.index]; console.log(tooltipItem, data, label); if (label == "Red") { return false; } else { return true; } },*/ //특정 단어 덧대는 툴팁 방법 tooltips: { callbacks: { label: function(tooltipItem, data) { var label = data.labels[tooltipItem.index]; console.log(tooltipItem, data, label); //데이터 스트링 나오게 하는 방법 //return String(tooltipItem.xLabel) + " $" + Number(tooltipItem.yLabel) + " trillion"; return " $ " + Number(tooltipItem.yLabel) + " million"; } }, }, plugins: { deferred: {enabled: true, delay: 400}, datalabels: { color: '#fff', borderWidth: 0.7, borderColor: false, borderRadius : 5, anchor: 'end', align: 'bottom', clamp: 'true', backgroundColor: false, padding: 8, offset: 2, font: { weight: 'normal', size: 12 }, formatter: function(value, context) { if (value == -0.5) { return null } }, }, }, } }); The US is the sixth-largest country by instant noodle consumption with more than 5 billion units a year. As Korean food has become popular, Nongshim’s US market share has recently jumped to mid-20% from 15% in 2017. Its sales in North America also surged from $254 million in 2019 to $395 million in 2021, up 55.5%. Nongshim’s premium instant noodle Shin Ramyun Black is leading the firm’s sales in the US. Despite its price sixfold the Japanese rival products, Shin Ramyun Black’s US sales increased by 25% to $32 million last year. The Korean company ranks third in the US instant noodle market following Japan's Toyo Suisan and Nissin foods. Nongshim is also planning to enter Mexico by targeting consumers favoring spicy food. The instant noodle market of Mexico reaches $400 million and is dominated by low-priced Japanese products. The Korean firm is aiming for ranking top three in the Mexican instant noodle market within five years. It set up a sales team dedicated to the Mexican market early this year and has prepared for products with a long-term plan for expansion to Latin America.The firm founded its first overseas plant in Shanghai in 1996. Since then, it has focused on global expansion while operating six factories worldwide. The company plans to ramp up the overseas sales proportion from the current 40% to 50% in a few years, the Nongshim official said. “I dream of making Nongshim the global No. 1 instant noodle company although the late founder might have been satisfied with the global No. 5 rank,” said Shin Dong-won, the chairman and heir of the late founder Shin Choon-ho, during his inauguration ceremony last August. By Jong-Kwan Parkpjk@hankyung.comJihyun Kim edited this article.2024-09-20 14:57:50