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CJ AI Center's ribbon cutting ceremony on April 20, 2022
CJ Corp. launched an artificial intelligence center Wednesday, which it hopes will lead the conglomerate's digital innovations. The new AI Center is located in Seoul’s swanky Gangnam District. The South Korean conglomerate plans to compile data from its various arms to utilize Big Data and expedite its digitization efforts across all subsidiaries. The center will also work on seeking outside experts’ consultations and robust partnerships with startups. Lee Chi-hoon, who joined the conglomerate in March vis-a-vis US tech giants Apple Inc., Meta Platforms, Inc. (formerly Facebook Inc.), and Yahoo! will lead the new initiative. The Machine Learning expert will manage some 30 researchers at the new building. ADAPTABILITY ESSENTIALAs CJ prides itself as a “lifestyle and culture corporation,” it is important for the group to adapt to changes in trend in an agile manner. And the chaebol believes the adoption of AI is an integral part of such blueprint.The group is an industry leader in food, entertainment, and logistics – all of which closely relate to the end users. CJ Group owns the namesake food manufacturer CJ CheilJedang, movie and other entertainment content distributor CJ ENM, and the logistics company CJ Daehan Express, among other subsidiaries.CJ CheilJedang analyzes crop prices real time while CJ Freshway has the algorithm to suggest items on its business-to-business (B2B) online platform. The logistics arm of CJ could set up a smart fulfillment center virtually and test run the workers’ itinerary and the location of facilities to improve efficiency for the physical centers. The Olive Young app, the No.1 ranked drugstore app in South Korea South Korea’s most popular drugstore Olive Young is also owned by CJ Group. Its nationwide stores analyze customers’ behavior patterns and display the cosmetics, skincare, and supplements accordingly. The newly appointed head of CJ AI Center Lee said the group has the most optimal conditions and potential for AI research as it boasts both massive amounts of Big Data and various customer touch points. By Kyeong-je Hanhankyung@hankyung.comJee Abbey Lee edited this article.
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