Muristek
Confected marketing blarney about the British-Irish rivalry counts for nothing when the punters are roaring on a winner
Sound the Riverdance klaxon. Stroke a lucky fake leprechaun beard. On 17 March at Cheltenham, let no knobbly stick go unwaved. For all its convivial, booze-soaked similarities to every other Festival day, a St Patrick’s Day at the Festival typically comes packed with a little more oomph. For “oomph”, confected marketing blarney, whether it’s the branded green scarves distributed by a well-known banter bookie, or the occasionally grating misuse of that byword for diddly-aye shamrockery that is “craic”.
Which is not to say the Cheltenham Festival has not had a long, hugely profitable and mutually agreeable relationship with the Irish, who have always been happy to immerse themselves fully in its welcoming embrace. Hyped up paddywhackery is habitually sold by broadcasters, bookies and the Jockey Club in their efforts to promote an apparently fierce four-day rivalry between the British and Irish, when in truth any perceived hostilities between the hosts and their bawdy visitors have always been completely contrived.
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