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If influencers don’t believe in fairytale endings, who will? | Eva Wiseman
Molly-Mae Hague recently told the world how hard she’s worked for all the money she gets paid – and since then she’s been doing overtime to save her reputation
The “new Margaret Thatcher” has white blonde hair and the plump bronzed skin of a wealthy apricot. She favours clothes where the fabric has been cut out in unexpected places suddenly declared erotic, small brown zones like an airfield seen from above. During a December appearance on the Diary of a CEO podcast, Molly-Mae Hague, the 22-year-old Love Island star turned influencer, said: “We all have the same 24 hours in a day.” She was discussing the concept of “hard work”, the idea that we are all individually responsible for our own success. “We all have different backgrounds and we’re raised in different ways and have different financial situations, but if you want something enough you can achieve it – it just depends to what lengths you want to go to get to where you want to be in the future.”
Days later, after much criticism, she issued an apology, and can now be seen solemnly thinking about her actions in the sidebar of the Mail Online in very white trainers and a nice Chanel scarf. Since the story broke and a thousand fingers pointed at her, ex-fans either explaining the “class ceiling”, editing the surname on her Wikipedia page to Thatcher or calling her the “Fiat 500 Führer”. I have found myself distracted, looking out for her online, clicking on stories much in the way one might worry a potential hangnail.
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