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ENGLAND FANS GET KITTED OUT WITH OFFICIAL MATCHDAY SHIRTS AT EE’S 5G SUPERSTORE AT WEMBLEY STADIUM
EE invites football fans to experience the EE 5G Superstore at Wembley Stadium. A world first 5G powered augmented reality shopping experience guided by an avatar of England and Liverpool FC star, Trent Alexander-Arnold. Opening for the England international friendlies against Switzerland and Ivory Coast on Saturday 26th March and Tuesday 29th March respectively, fans will be able to browse and purchase official England matchday merchandise through the magic of augmented reality. Powered by EE’s 5G network, football fans will be handed smartphones allowing them to explore the virtual superstore, seamlessly view the AR football shirts from every angle and zoom in to minute details at the touch of their fingertips before making their purchase and leaving with their kit.Throughout the store, there will be a series of markers that fans can scan to view the kit, bringing it to life in a way that has never been seen before. As they walk through the store and experience the magic of AR first-hand. They will then be greeted by a virtual Trent Alexander-Arnold who will talk them through the Superstore showcasing the new England home shirt and directing fans as to how to make their way through the experience. Shoppers will complete the AR experience at EE’s 5G Superstore by posing for a selfie with a virtual Trent Alexander-Arnold before they head into Wembley Stadium connected by EE to enjoy the game. All proceeds from the EE 5G Superstore will then be matched via a donation to the Alzheimer’s Society. The charity is the FA’s official charity partner with the England vs. Switzerland fixture on Saturday 26th March dedicated to them to help raise funds and awareness for the cause.
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