Technology >> Digit

Tata Sky has now changed its name to Tata Play, will now include Netflix as an add-on

Link [2022-01-27 16:57:21]

One of the biggest DTH services in India, Tata Sky is now changing its name to Tata Play. The new name was announced yesterday along with an expanded list of combos and bundled services. The announcement also saw the addition of Netflix to the Tata Play ecosystem. The streaming service joins Disney+ Hotstar Premium, Zee5, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV, and Curiosity Stream on the platform. Along with that, Tata Play will also feature Binge Combo Packs that will offer a combination of TV channels and OTT platforms. Service visits will also now be free of charge. Deactive DTH customers can continue to recharge and get restarted on the platform with no reconnection charges. 

In a statement to the media, Harit Nagpal, MD & CEO – Tata Play Ltd, stated, “Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and Broadband. We believe it is time for a brand identity that resonates beyond our DTH business. I thank Tata Sons and The Walt Disney Company for backing this business, which over the years has expanded to 23 million households and made our content distribution platform a formidable player in the market.” Tata Sky is now called Tata Play

Users will notice the changes beginning today, January 27, 2022. Explaining the ethos of the new brand identity, Anurag Kumar – Chief Communications Officer, Tata Play Ltd., said, “The Tata Play brandmark and play mark takes inspiration from the “Tata” mark - borrowing and reinforcing the trust, quality and recognition of India’s most valuable brand. The word “Play” adds youthfulness, ease & simplicity to an already trusted brand. The brand colours pink and purple along with dark blue and white are vibrant, youthful and add distinctiveness to the overall identity. With Tata Play, we promise you Fun, Personalisation, Flexibility, Freedom, Quality, Innovation and Connection. With Tata Play, you Play Better. And entertainment becomes aur bhi Jingalala”

Also Read: BSNL launches new Bharat Fiber broadband plans, here’s how it compares to Airtel, JioFiber and Tata Sky