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Pandemic effect: Indian consumers now more conscious of health, says survey

Link [2022-02-18 18:33:33]

Indian consumers are willing to spend more on fitness classes and activities, consuming natural foods, health supplements, and following specialised diets with the COVID-19 pandemic creating 'the biggest seismic shift' taking health and immunity to the centre stage, according to a survey by consultancy firm EY India. Around 94 per cent of Indians are worried about their family's health against 82 per cent globally, while 52 per cent of respondents think changes in their approach to mental wellbeing will persist beyond COVID-19, globally it is just 39 per cent as per EY India's report 'The Sunrise Consumer Health and Nutrition Sector'. "While some see this as a short-term phenomenon, we expect this phase to catalyse a larger acceleration in the propensity towards personal health, hygiene, fitness and holistic nutrition," EY India National Leader Consumer Product & Retail Sector Angshuman Bhattacharya said in a statement. European and Asian nations have adopted functional foods and